Who Comprises a Barter Exchange?
Its Members are primarily business owners who buy and sell their goods and services to one another. Occasionally an individual trader may come into the exchange with a car, boat etc. to barter.
What Is a Barter Exchange?
It is essentially functions as a bank with each Member having an account connecting a network of Buyers and Sellers locally, regionally, nationally and internationally. This network keeps account of all its Members debits and credits so that each Member can easily transact business with any other Member. However, unlike a bank, a barter network keeps track of trade dollars (formal "I.O.U.'s" of Goods and Services pledged to the network) instead of cash dollars.
Why (The Most Important Question) Does It Work?
It's like riding a bike.
Follow this simple but effective analogy. Do you remember riding or teaching someone how to first ride a bicycle? What had to happen in order for that first time rider to take flight and ride that bicycle? He or she had to believethat when they pedaled those two pedals - they were going to move!
Similarly, there are two aspects of a bartering network that make the network and its "riders" move. One is MARKETING and the other is BANKING. On the marketing side, bartering will bring you new customers. On the banking side, it can help finance your expenditures. REMEMBER THIS ANALOGY.
Imagine increasing your revenues by as much as 7-10% (Marketing) and decreasing your cash expenditures (Banking) by an equal amount. Added together, you are now looking at a 14-20% overall increase that directly affects your bottom line! Like a cash debit card, Members transact business with other Members. The difference is: a cash debit card offers 0% discount versus a barter debit card offers purchasing power through the overall effect of the network - enabling 30-90% discounts! How? When Members utilize their account with a barter network, the net effect (Marketing and Banking - above) enables them to make purchases at what it costs them to generate a retail dollar. In other words, Members buy goods and services at their costs of good/service sold noting that some Members because of their profit margins enjoy buying goods and services as little as 10-70 cents on a dollar. That is profitable!
Call 214.230.BARTER or 214.230.2278